SPARKING SOPTLIGHT

Facebook in Trouble(Google scholars)

FUTURE OF FACEBOOK 

Presently, Facebook is facing dozens of different problems. It appears that Facebook has lost control over its data. Facebook is unable to protect and prevent the personal data and information of it's 2.38 billion active users.
Facebook-CEO Mark Zuckerberg:


 
CEO of Facebook Mark Zuckerberg 
The founder and CEO of  Facebook, Mark Zuckerberg, is under great pressure.
In his recent interview with BBC, he on a question related to Cambridge Analytica apologized for the situation with this scandal. He called it 'an issue', 'a mistake', and 'a breach of trust'.He instead reminded the right of Facebook to have the personal or provided date of its users. He talked to the BBC and reminded them about the right to use the information of its users with their consent. He also told that Facebook does not share or sell the date of its users at any cost, it's people's right whom they want and whom they do not want to share their information with.

Facebook in Trouble:

After the breaking of the Cambridge Analytica political scandal, the existence of Facebook is in trouble. This is because, somehow, a data analytical company received more than 50 million Facebook user profiles without their consent.

Cambridge Analytica Scandal:



Cambridge Analytica is known as the biggest political scandal in the history of American politics moreover in the history of the whole Worlds politics.
Analytica was a major political scandal in early 2018 when it revealed that Cambridge Analytica has used the personal data or information of over  50 million Americans' Facebook profiles and used it for political purposes.

Christopher Wylie, also known as a researcher at Cambridge Analytica and worked for the organization. He told, 'The New York Times', 'Guardian's observer magazine', and 'Channel 4', that Facebook sold its data and personal information of it's users to a company known as Cambridge Analytica. He further told that Facebook allowed access to use that date for Political Advertisements. This data was used in the 2014 United States elections to convince the American public to vote Donald Trump. This is considered as the reason for Donald Trump's victory in these elections(2014).

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