Communication and it's Role

 ROLE OF COMMUNICATION IN DAILY LIFE

Definition of Communication

“It is a two-way process in which different people or groups of people interact with each other and  transfer information through different means”                                                                                                                                                                                   

                                          OR

“Communication is a process of passing information and understanding from one person to another”. In simple words, it is a process of transmitting and sharing ideas, opinions, facts, values, etc. from one person to another or from one organization to another.

Process of Communication

                                 I.         Sender

                                II.         Channel

                              III.         Receiver

SENDER: The one who creates some information in the form of a message and then sends it through a source or a channel. This process of creating information is called ENCODING.

CHANNEL: This is the medium through which the information of the sender reaches the receiver. The Channel might be electric equipment or any other mean.

RECEIVER: Information through medium or channel reaches the audience. This process is called receiving information. The one who receives information DECODES this information.

                                                                                                    
“Communication is a two-way process in which people exchange to create and share information”  

PURPOSE OF COMMUNICATION

There is no human act that is done without any purpose.

Communication builds a powerful bond between the people of the same as well as different societies. As we all know that human is a social animal and he needs others to live a stable and happy life. Every human being on this planet directly or indirectly depends upon one another for his survival

Communication brings people together, closer to each other. Communication is an important management function closely associated with all other managerial functions. It bridges the gap between individuals and groups through the flow of information and understanding between Uses of Interpersonal Communication

Most of us engage in some form of interpersonal communication on a regular basis, often many times a day, how well we communicate with others is a measure of our interpersonal skills.

Interpersonal communication is a key life skill and can be used to:

• Give and collect information
• Influence the attitudes and behavior of others.
• Form contacts and maintain relationships.
• Make sense of the world and our experiences in it.
• Express personal needs and understand the needs of others.
• Give and receive emotional support.
• Make decisions and solve problems.
• Anticipate and predict behavior.
• Regulate power.

Macro, Micro Communication

Generally, when we hear the words "macro" and "micro," many of us associate them with the field of economics. Macro-economics, for instance, speaks to a general, large-scale overview of economic factors.  On the other hand, microeconomics refers more to an examination of single factors that pertain to economic matters. I believe those same terms can be applied to the field of communication. Nearly every day we all assess our own specific communication strategies through macro and microlenses. The difference is the two terms are not used by communication scholars and professional practitioners all that often - if at all.

So, because or perhaps despite that, I would like to take a few moments to apply each to how the practice and subject of communication are addressed. Macro-communication refers to looking at the act of interaction from a broad perspective. One entity communicates with another. Perhaps it does so in a way that is not smooth or even off-putting. Nevertheless, their message is understandable and received correctly. With that, scholars and practitioners examine the mechanics of the communication effort and assess how it may have been done more effectively or, at the least, differently. Such a step moves one into micro-communication.

Specifically, this involves the matter of individuals within an entity go about communicating with others within the same entity as well as outside. First, there is the obvious question of whether communicating was effective or successful. Beyond that, the matter of specific strategies used becomes an important point of focus. Such a step is not unlike what economists do when they examine single policies put forth by individual bodies. This, then, is broadened into studying the efforts or actions of multiple entities. An initial conclusion here is that macro and micro communication scholars are not all that different from their peers in the field of economics.